- Use of your sign: Are you directing, informing, or selling?
- Display time and conditions: Temporary or permanent? Indoors or outdoors?
- Image you want to project: Professional? Sophisticated? Youthful? Fun? How should it coordinate with your other advertising?
- Your target customers: Whose attention do you want to attract?
- Viewing distance and time: How far will readers be from the sign? How long will they have to read it?
- Mounting your sign: Where and how will it be attached? Will you need the approval of a landlord or local sign code authority?
- Sign copy and layout: What message do you want to communicate in your copy? Do you have special logo or layout requirements?
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